April 18, 2025
On April 17, 2025, 360training.com announced its acquisition of three well-known hospitality compliance training brands: TABC On The Fly, Certified On The Fly, and BASSET On The Fly. This follows their existing ownership of major players like Learn2Serve and TIPS—further consolidating the food and beverage training space under one corporate roof.
At first glance, this might look like progress: expanded access, streamlined certification options, and a stronger national presence. But for those of us who care about the quality and integrity of alcohol safety training, this consolidation raises red flags.
One of the most concerning developments is the increasing number of providers allowing students to skip through training with little or no engagement. Sites like tabconthefly.com, tabcpronto.com, certifiedonthefly.com, and 360training.com now offer TABC certification with no timers—meaning learners can breeze through the content in minutes without absorbing critical safety information.
Let’s be clear: There’s a reason this training is required.
It’s not just about checking a box or printing a certificate. TABC certification exists to ensure that servers and sellers of alcohol:
Recognize the signs of intoxication
Know how to refuse service appropriately
Prevent underage sales
Understand the legal and safety risks involved
When training is reduced to a formality, the consequences can be life-altering.
Poorly trained staff can lead to:
Overservice and alcohol poisoning
Underage sales that cost businesses their licenses
Legal liability for both employees and owners
Tragic DUI crashes that destroy lives and reputations
This isn’t theoretical—it happens, and it often stems from a lack of meaningful training.
With this acquisition, 360training now controls a large share of the alcohol and food safety training market. While they promote convenience, affordability, and mobile access, it’s becoming harder to ignore the erosion of quality and accountability.
When providers are allowed to strip out timers, assessments, or meaningful interaction, are we really serving the industry—or just the bottom line?
At LIQUORexam.com, we believe responsible alcohol service begins with real education. Our courses:
Are state-approved and fully online
Include valuable content based on real-world scenarios
Emphasize both the "what" and the "why" of alcohol laws
Help learners retain information they’ll actually use on the job
We don’t cut corners, and we don’t treat safety training like a fast-food transaction.
As the training market becomes more consolidated, we risk creating a landscape where speed trumps safety, and profits outweigh public interest. That’s not a future we want to be part of.
At LIQUORexam.com, we’ll continue to stand for quality, compliance, and community safety. Because alcohol training shouldn’t just be fast—it should be effective.
